What do you think of people impersonating military service men and women just to get recognition?

I read on the Internet where someone dressed up as a decorated War Vet at his high school reunion to try to impress people. He got caught when an actual military person noticed his wording and calls of duty seemed to be misguided and were completely full of errors on his web page, so he reported it and the guy got busted. Why would someone want to take credit for something like this? Personally, I think he should be flogged and have to make a public apology because these actions demean the true sacrifices our military men and women have had to make. I hope he didn't falsely receive any military discounts or benefits either, as that would also be a shame.